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Beauty Companies Embracing Social Media in the US
Companies today face challenges in reaching the customer. Thirty years ago, advertisers could have reached most of the US population by advertising on the three TV networks and the Sunday newspaper....
View ArticleKawaii Culture: Don’t Underestimate the Power of Cuteness
While in many peoples’ minds, it is synonymous with Hello Kitty merchandise and a quintessentially Japanese predilection for sugary appeal based on child-like design sensibilities, Kawaii culture is a...
View ArticleLetting the Mad Men Take Over the Asylum: How Advertising Concerns Might...
In September, I contributed to a BBC radio programme on the vexed topic of the advertising of e-cigarettes. It was a successful venture on the whole (they left in my vaguely amusing reference to Harold...
View ArticleRussian Roulette, Legislative Bullets and the US$2 billion Hangover
All is not quiet on the Eastern Front. The Russian alcoholic drinks market– once upon a time lauded as a lynchpin of a BRIC narrative now in tatters- is already reeling under the pressure of excise tax...
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TV Remains the Major Advertising Channel in Most Emerging Markets
TV continues to dominate the ad market in most emerging market economies (EMEs), as it helps businesses reach the majority of consumers in these markets. Growth in TV adspend has been strong in Asian...
View ArticleTrends in Digital Advertising
In this podcast, we discuss up-and-coming digital advertizing markets, digital and mobile innovations and future prospects for the the industry. Download as MP3 The post Trends in Digital Advertising...
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Key Trends for Advertising Industry in 2016
Global advertising revenue is set to grow by 6% in 2016. Over the year, the industry is forecast to see some key trends: it will be driven by dynamic spending on advertising in China; television and...
View ArticleHelping Agencies turn Insight into Action
https://euromonitorintl.wistia.com/medias/k34x0w9lbd?embedType=async&videoFoam=true&videoWidth=700 Advertising agencies are constantly facing extra demands from their clients to support brand...
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